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Academy founder Ruta
Ruta, founder of Beauty Therapy Academy, has 28+ years of skincare expertise, training students in advanced techniques.
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You’ve probably noticed it—everywhere you turn, skincare is having its moment. Social media is flooded with glass-skin routines, dermatologists have become influencers, and even guys who never used more than bar soap are suddenly investing in hyaluronic acid. But what does that mean for you, someone considering a career in esthetics?
Simple: estheticians are more in demand than ever. And it’s not just a passing trend—it’s a career path with real longevity, growth, and financial stability. But just how in demand are estheticians, and what’s fueling this boom? Let’s break it all down.
The Numbers Don’t Lie—Are Estheticians in Demand?
If you’re thinking about becoming an esthetician, you’ll be happy to know that job growth is projected to skyrocket. According to the U.S. Bureau of Labor Statistics (BLS), employment for skincare specialists (that’s you, future esthetician) is expected to grow 17% from 2021 to 2031—much faster than the average for all occupations.
Why? A few reasons:
- More people are prioritizing self-care and skin health.
- The medical esthetics industry (think lasers, peels, microneedling) is expanding.
- The aging population is investing in anti-aging treatments.
- Social media has made flawless skin a cultural obsession.
So, if you’re wondering “are estheticians in demand?”, the answer is a resounding yes. And the need for skilled estheticians is only growing.
What’s Driving the Demand for Estheticians?
Let’s get into the specifics. Here are some of the biggest reasons estheticians are in demand across various industries:
1. Medical Spas & Advanced Treatments Are on the Rise
Gone are the days when a facial was just a relaxing steam-and-mask session. Medical esthetics has taken over, with high-tech treatments like:
- Chemical peels
- Laser resurfacing
- Microneedling
- Radiofrequency skin tightening
Medical spas and dermatology clinics are hiring licensed estheticians with advanced certifications to perform these treatments under medical supervision. If you love science-backed skincare, this could be your lane.
2. Self-Care is a Non-Negotiable Now
Once upon a time, facials were seen as a luxury. Now? They’re self-care essentials. With stress, pollution, and screen time wreaking havoc on skin, people are prioritizing professional skincare like never before.
From deep-cleansing treatments to stress-relief facials, estheticians are helping people feel good in their skin—literally. That’s a huge reason why estheticians are in demand today.
3. The Organic & Holistic Beauty Trend
More people are moving away from harsh chemicals and opting for natural skincare. This has opened doors for estheticians in:
- Holistic wellness centers
- Organic skincare spas
- Ayurvedic and herbal skincare clinics
If you’re passionate about non-toxic beauty, this could be your perfect fit.
4. Men’s Grooming is Booming
Skincare for men is no longer a niche market—it’s mainstream. From beard facials to anti-aging treatments, guys are investing in skincare. And guess what? They’re looking for skilled estheticians who understand their unique skin concerns.
This shift means more opportunities and a bigger client base for licensed estheticians.
5. Social Media is Making Skincare a Cultural Phenomenon
It’s hard to scroll through Instagram or TikTok without seeing a before-and-after skincare transformation. The demand for estheticians isn’t just coming from spas and salons—it’s coming from:
- Beauty brands hiring skincare experts
- Influencers launching skincare lines
- Content creators looking for professional skincare advice
The result? Estheticians aren’t just working in treatment rooms—they’re becoming educators, brand ambassadors, and skincare entrepreneurs.
Where Can You Work as an Esthetician?
Because estheticians are in demand across so many industries, your career options are wide open. Here’s where you might find yourself after earning your esthetics license:
- Luxury day spas & resort spas (relaxing, upscale, great tips)
- Medical spas & dermatology clinics (cutting-edge treatments, high demand)
- Beauty salons (offering facials, waxing, and skin treatments)
- Retail & cosmetic companies (selling and demonstrating skincare products)
- Freelance & mobile esthetician services (set your own schedule, work independently)
- TV, film & fashion (working with models, actors, and influencers)
- Teaching & esthetics education (helping the next generation of estheticians)
And that’s just scratching the surface. Your esthetics license can take you in so many directions—it all depends on what excites you.
How Much Do Estheticians Make?
With demand rising, salaries are climbing, too. The median salary for estheticians in the U.S. is around $41,000 per year, but many earn much more depending on:
- Where they work (medical spas usually pay more than day spas)
- Their experience level
- Specialized skills & certifications (laser treatments, chemical peels, etc.)
- Tips & commissions (high-end spas mean bigger tips)
Many estheticians easily surpass the average salary by specializing in medical esthetics, advanced skincare, or opening their own businesses.
Are Estheticians in Demand? Absolutely—Here’s How to Take Advantage
With the industry growing so fast, there’s never been a better time to become an esthetician. Here’s how to set yourself up for success:
- Get Licensed – Enroll in esthetics program (like Beauty Therapy Academy in Arlington Heights).
- Specialize – The more skills you have, the higher your earning potential. Consider certifications in microneedling, laser therapy, or acne treatments.
- Stay Updated – The beauty industry moves fast. Keep learning about new trends and treatments.
- Network & Market Yourself – Build a strong social media presence and connect with potential clients.
- Consider Freelancing or Entrepreneurship – If you want flexibility and independence, mobile esthetics or opening your own spa might be the right move.
Ready to Start Your Esthetics Career?
If you’re feeling inspired (and hopefully, a little excited), let’s make it happen. Beauty Therapy Academy is enrolling now—contact us to learn more about our esthetics program, class schedules, and how you can turn your passion for skincare into a thriving career.
💬 Call us at +12246149001
💻 Apply online today
Your future in beauty starts now. Are you ready?
Now that you know estheticians are in demand, you might be wondering—how do you become one? The journey starts with the right education, hands-on training, and a professional license.
At Beauty Therapy Academy, we guide aspiring estheticians through every step, from mastering skincare techniques to preparing for state licensing. Ready to turn your passion into a career? Check out our complete guide on how to become an esthetician and start your journey today!
Looking to enter the beauty industry? Our complete guide on how to become an esthetician in 2025 walks you through training, certification, and career options.
FAQ
Are estheticians in high demand?
Yes! The demand for estheticians is rapidly increasing, with the U.S. Bureau of Labor Statistics projecting a 17% job growth from 2021 to 2031. The rise of medical esthetics, self-care trends, and social media’s influence on skincare has led to more job opportunities in the industry.
What’s causing the demand for estheticians to rise?
The demand for estheticians is increasing due to a combination of factors, including the rise of medical spas, a stronger focus on self-care, and growing awareness of the benefits of professional skincare. Social media has also played a big role, making high-quality skincare more accessible and desirable to a broader audience.
Which types of estheticians are most needed?
Estheticians with advanced training in medical skincare, laser treatments, and anti-aging procedures are among the most sought-after. Additionally, those specializing in holistic and organic skincare are seeing more opportunities as people look for natural beauty solutions. High-end spas and luxury wellness centers are also constantly looking for experienced estheticians.
Where is the demand for estheticians highest?
Large cities and metropolitan areas tend to have the highest demand, especially in regions with a booming wellness and beauty industry. Tourist destinations, resort areas, and locations with a high concentration of medical spas or dermatology clinics also offer strong job opportunities for estheticians.
Is the esthetics field competitive?
While there is a high demand for estheticians, the field can still be competitive, especially in high-end or specialized markets. Estheticians who stay ahead by gaining additional certifications, keeping up with industry trends, and building a strong personal brand often have the best career opportunities. Networking and strong customer relationships also play a crucial role in long-term success.
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